Trust Center Pro customers can now send page view data to an external web analytics provider like Google Analytics. You can now have full visibility into how your customers and prospects navigate across your company’s marketing page and Trust Center. This data provides useful insights to Sales and Marketing teams to understand the crucial role Trust Center plays in the sales process for your organization.
Notes:
Drata sends 3 additional anonymized events to your web analytics provider so that you can understand the most popular events that take place as your customers or prospects interact with your Trust page:
<public | private>-<document type>-doc-clickedTrust page visitor has clicked on a public or private document.
public-<document type>-doc-downloadedTrust page visitor has downloaded a public file
private-doc-req-submittedTrust page visitor has submitted a request for private documents
Configure web analytics tracking
Navigate to Trust Center page from the left navigation within Drata.
Select the Settings tab.
Scroll down to Web analytics tracking and select the edit icon.
Enter the following details:
Analytics tool: Select your web analytics platform.
Tracking ID: Enter the tracking ID provided by the provider
Accept the disclaimer and save.
